much store credit should I offer for a UGC?
have tested several pricing points and the sweet spot is $30-$50 store credit per UGC, getting a UGC using a
content network or an influencer (with full usage rights) will cost you about $150 so this is significantly
cheaper and more authentic.
can I do with the videos I get?
you want to, by submitting the video, the customer agrees to give you a permission to use it wherever you
want, full copyright usage
whether it’s on
the website, social account and paid advertising as they sign a standard video release.
the best way to use the videos?
our experience the best way is to use the UGCs on the product page and for remarketing campaigns, seeing
real people use your products highly conveys trust, these videos do not look like studio actors thus get
amazing response rate and very high conversion rate.
license do I have for the videos?
the customer uploads the video they’re agreeing that upon payment (store credit receival) you can use the
video however you want: website, social, ads etc..
instructions should I provide to the customers?
it simple, let the customer feel free to talk about their experience with your products and you will be
amazed how authentic the results are, do guide them to showcase the product, why did they purchase it and
how do they use it.
many videos should I expect?
0.5%-1% will agree to shoot a video, so if you have 1000 customers a month you should expect to get 5-10
videos a month.
is best to send the post purchase email?
depends on the product, you should choose timing which gives the customer enough time to experience the
product and see its benefits, also calculate the shipping time, on average 10 days is a good starting point.
I edit the videos or combine several ones?
You absolutely can do whatever you want with the UGC to promote your store.
and how does the customer get the store credit?
you approve the uploaded video we create a unique cash value coupon code in your store’s backend and send it
to the customer.
does it work?
simply set up the amount of store credit and basic instructions for the UGC, your customers receive a
post-purchase email offering them to upload a video about their experience with your product/brand (which
you can use in on your website and marketing communications, including paid ads) for exchange they will get
a store credit coupon.
Once a customer uploads a video you will receive a notification, after your
approval of the video the store credit coupon will be automatically sent to the customers.
videos should I approve/decline?
up to your discretion, and a low percentage of the videos will be in lower quality than expected and in that
case we propose to approve it anyway and pay the customer, you will be surprised how well authentic non
studio quality videos work in ads because they convey high trust for the brand.
In any case where
the customer doesn’t send a usable video(dark screen, profanity, doesn’t talk about the product) you’re of
course expected to decline.
the customer revoke their consent of the UGC?
Making the consent revocable is required by GDPR and other laws, and it’s also the right thing to do. In
practice, this almost never happens.
But if the customer contacts you and asks to revoke their
consent, they’re allowed to do that.